Many contractors believe that if you do good work, clients will naturally come to you. Although they’re right to an extent, is it really that simple? 

We once spoke with a painter who was feeling frustrated. Despite doing top-notch work and having more experience than his competitors, he wasn’t seeing the same level of growth in his business. “I see these younger guys making millions, and it’s because they’re getting their name out there like crazy,” he said. And he’s got a point. The truth is, while doing great work can definitely attract clients, it’s not always enough to take your business to the next level.  Getting exposure is crucial. Remember, where attention goes, money flows. So, if you’re in the contracting business, it’s time to get out there and make sure people know who you are.